Wallpaper Manufacturers, Wallpaper Suppliers, Wallpaper China
Wallpaper, also called wallpaper, is a kind of wall paper wall material for the interior decoration, widely used in homes, offices, guesthouses, hotels and other interior decoration. The material is not limited to paper, but also include other materials.
Because it has color, rich patterns, luxurious, convenient and safe, environmental protection, construction, affordable, and many other interior decorative materials can not match the features, it is a considerable degree of popularity in Europe, America, Japan and other developed countries and regions.
Wallpaper divided into many categories, such as coated wallpaper, coated wallpaper, embossed wallpaper. Usually bleached chemical pulp production base paper, and then the processing of different processes, such as coating, printing, embossing or surface plastic coated, and finally, after cutting, packaging factory. It has a certain strength, toughness, attractive appearance and good water resistance.
Ambiguity: wallpaper and desktop wallpaper easily confused, which is provided in the computer desktop image.
development path
Wallpaper with other decorative materials, the economic and cultural development as the world constantly developing and changing. Use different periods wallpaper is local economic development level, reflecting the new materials science, consumer psychology popular combination of factors.
origin
As early as the Tang Dynasty in China, some people on the drawing paper to decorate the wall. The mid-10th century, the British Morris began mass production of printed wallpaper, wallpaper with a modern sense. With the changing times, the development of the wallpaper with the world economic and cultural development and continue to develop, it has gone through: Paper, paper painting, foam paper, printing paper, the development version of embossed paper, special craft paper changes process.
The original wallpaper is on the wall drawing, printing a variety of patterns made. There are certain psychedelic effects, but it is limited to the royal palace and other high places do local decorative use. Really large area with other decorative materials into the home life, or in the 20th century AD in the late 1970s and early 1980s.
Throughout the 1980s, wallpaper is the prevailing period. “Wallpaper”, also known as halftone relief foaming means adding a blowing agent in the raw materials, combined with high temperatures in the production process so that leavening agent to perform a similar “fermentation” process. So the production out of wallpaper have concavity, soft to the touch. Advantage of such wallpaper is a strong sense of three-dimensional sense of space to increase room. But the disadvantages are also obvious: do not wear, easy to scratch, vulnerable to pollution. Foam wallpaper has gradually been eliminated, but on the ceiling of some rooms still can be seen using.
In the face of the wallpaper glue launched at the beginning, showing texture shiny mercerized wallpaper popular. A later stage, with the Housing decoration industry trends change, dull matte wallpaper (cloth wallpaper flu) gradually led the trend. Wallpaper of color, pattern and more intense expression, was widely welcomed by consumers. Major manufacturers started this competition.
By the late 1980s, with the development of plastic industry, the emergence of alternatives to foam wallpaper – wallpaper glue surface. This wallpaper does not foam, so hard, greatly improved the shortcomings of foaming wallpaper. Waterproof, moisture-proof, durable, fine printing, embossed good texture, can be arbitrary in the wallpaper showing various designs and patterns, its color performance, practicality pioneered the development of a new page wallpaper. Plastic surface wallpaper world usage accounted for about 70%.
The early 1990s to the late 21 century, wove sense wallpaper became popular.
In China, the wallpaper started late. 1976 to 1986, the wallpaper is mainly used in some high-end restaurants, hotels. 1986 to 2001 is mainly popular is foamed wallpaper, when developed to its peak in 1992, followed by quality, market share fell.
status quo
Wallpaper effect chart
Wallpaper renderings (9)
Wallpaper can be used as decorative landscaping materials are applicable in many places.
Household paper: living room, bedroom, dining room, children’s room, den, recreation room;
Commercial space: hotels, restaurants, department stores, shopping malls, exhibition halls, etc;
Administrative space: offices, government agencies, schools, hospitals and so on;
Entertainment space: restaurants, dance halls, bars, KTV, night clubs, teahouses, cafes and so on.
Due to the special nature of the wallpaper, the color and style of decoration choose to become whole family tone, wallpaper and home decoration diversification in full compliance with the principle of “Light fitting, re-decoration”, the majority of consumers, people home improvement requirements are becoming increasingly fashion personality, wallpaper respected by many young people, but due to lack of relevant laws and regulations and industry self-regulation, the existence of the phenomenon of mixed wallpaper industry. Wallpaper diversity and unity of the people no longer pursuing the wall, cast direction and development prospects wallpaper. How to face up to the wallpaper industry development and grasp the right direction is a wallpaper every vendor should know.
Status: wallpaper industry development of the situation is grim, multi-mode single-channel marketing
Industry occupies the first group of wallpaper brands have realized the potential of the industry, to come together to develop the market, through the introduction of international decor to influence domestic consumption atmosphere, wallpaper establish an important position in the home improvement market, and to the traditional paint and wall finish initiate strategic offensive, trying to seize Chinese wall decoration material importance.
Pros: Good wallpaper brand, operating high threshold
Due to the high operating threshold wallpaper, wallpaper brand sales for many businesses profound awareness. Wallpaper industry in China is in the slow development of the product, although have been significantly improved environmental protection, quality and so on, but the lack of service system has become an obstacle to the development of the whole industry. Market management chaos, chaotic product, price chaos, chaotic service, especially the price of chaos is the most significant. Wallpaper in our usage of interior decoration, but 5%, while in Europe, the United States and Japan, South Korea, wallpaper usage more than 50%. Chinese wallpaper market potential is very considerable indeed. Faced with this developing situation, why utilization of wallpaper, but so low? Industry experts pointed out: “Some non-standard situation, leading consumers in the purchase of wall decoration material, wallpaper discarded, and the choice of paint and new wallpaper liquid wallpaper and other materials throughout the industry self-regulation can only make bigger. strong. ”
Not strictly regulated standards
Another major issue affecting the current wallpaper into family is the price of the black hole, with a product that a standard 500 yuan a roll, another one is 700, consumers do not know this thing in the end worth. Such price instability, opaque largely affected the consumer a sense of trust in the process of purchase of wallpaper, distrust resulting in the loss of potential customers on the wallpaper market. Only a clear industry price system, and regulate manufacturers, distribution channels, including distributors is the key to solve the price problem. In addition to unified management standards, reshaping the image of the industry, the retail price of a uniform, transparent, unified sales service standards, establish a good reputation of the industry.
Forecast: wallpaper industry market prospects
With the change concerns, trends wallpaper is a qualitative increase in the pursuit of “fashion, environmental protection, high quality” brand advocates. Future wallpaper market inevitably has improved the quality and the pursuit of quality aspects. Consumers wallpaper base has been pursuing in the past few years does not endorse, gradual recognition. For example, like non-woven, pure paper this kind of stuff, a few years ago thought that wallpaper is too expensive, the cost is too high, but from the point of view of two years, consumers have gradually begun to focus on environmental protection, more willing to choose this types of products, but also pay more attention to its durable nature.